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taking care of 100% Prima cotton
We work with exclusive partners in Peru to make sure that our Pima cotton is the softest, most durable cotton on the market. Take proper care of it and you’ll enjoy pieces made from Pima cotton for years.
1

A little flip.

Whether it’s a tee or a polo, take a second to flip it inside out before you wash it. Not only will this wash the garment better, it helps avoid tugging on any loose threads and will keep detailing looking extra crisp.

2

Keep it cool.

There’s no need for time-consuming hand washing—our Pima cotton can be machine washed in cold water.

3

Don’t be too intense

Keep Pima cotton out of the dryer. Exposure to the intense heat will lead to considerable shrinkage, while also dulling colors and weakening the fabric.

Instead, for any Pima cotton polos, button-up shirts or tees, try to lay them flat to dry, when possible. If you hang them, use a sturdy hanger, sized for your shoulders.

4

The perfect store

Pima cotton is easy to store: polos, tees and button-up shirts can be neatly folded or hung on a sturdy hanger. We’d recommend folding tees and polos, and hanging shirts.

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taking care of 100% cotton
Cotton is incredibly versatile. It keeps you warm but won’t cause you to overheat. It’s soft to the touch, but very durable. And, perhaps most importantly, it’s pretty easy to take care of.
1

A little flip.

Whether it’s a tee or a polo, take a second to flip it inside out before you wash it. Not only will this wash the garment better, it helps avoid tugging on any loose threads and will keep detailing looking extra crisp.

2

Keep it cool.

There’s no need for time-consuming hand washing—our Pima cotton can be machine washed in cold water.

3

Don’t be too intense

Keep Pima cotton out of the dryer. Exposure to the intense heat will lead to considerable shrinkage, while also dulling colors and weakening the fabric.

Instead, for any Pima cotton polos, button-up shirts or tees, try to lay them flat to dry, when possible. If you hang them, use a sturdy hanger, sized for your shoulders.

4

A little tip

If you feel like your cotton fleece is stiff after drying, you can toss it in the dryer for five minutes on low heat. It’s enough to soften the fabric without doing any damage to the fibers.

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taking care of cotton/polyester/spandex blends
The benefit of using cotton-polyester blends is that, on top of being lightweight and breathable, they offer the best of both worlds: cotton keeps color and sharpness longer, while polyester stands up better to heat. But we mostly use cotton-polyester blend fabrics for our Sport line and, more often than not, there’s a little spandex added for increased flexibility and stretch. Unlike polyester, spandex does not stand up to heat. That means you can’t treat these blends the same way you’d treat 100% polyester.
1

A little flip.

Whether it’s a tee or a polo, take a second to flip it inside out before you wash it. Not only will this wash the garment better, it helps avoid tugging on any loose threads and will keep detailing looking extra crisp.

2

Keep it cool.

There’s no need for time-consuming hand washing—our Pima cotton can be machine washed in cold water.

3

Don’t be too intense

Keep Pima cotton out of the dryer. Exposure to the intense heat will lead to considerable shrinkage, while also dulling colors and weakening the fabric.

Instead, for any Pima cotton polos, button-up shirts or tees, try to lay them flat to dry, when possible. If you hang them, use a sturdy hanger, sized for your shoulders.

4

A little tip

If you feel like your cotton fleece is stiff after drying, you can toss it in the dryer for five minutes on low heat. It’s enough to soften the fabric without doing any damage to the fibers.

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taking care of 100% polyester
Polyester might be the easiest fabric to care for because it’s quite resistant to shrinkage at low heat relative to cotton
1

A little flip.

Whether it’s a tee or a polo, take a second to flip it inside out before you wash it. Not only will this wash the garment better, it helps avoid tugging on any loose threads and will keep detailing looking extra crisp.

2

A safe dryer

You can also use a low tumble dry without needing to worry, as polyester won’t shrink, warp or even wrinkle. High or medium heat tumble drying is to be avoided as this can dull the colors or, worse, cause the fibers to break down.

3

Keep an eye on color

Lay flat or hang to dry. The intense heat of a dryer will cause cotton to shrink, dull the colors, weaken the fabric and, over time, cause printed or embroidered detailing to crack or warp.

PRODUCT CARE
The Psycho Bunny guide
to product care
Everything in our collection is crafted with longevity in mind. Here we share tips on how to make your pieces last as long as they were designed to.

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